Welcoming guests to the inauguration of The Innovation Pavilion by Sweden at Arab Health 2018,
delegations from the Swedish Ministry of Health, regional Swedish Ambassadors and the Swecare
Foundation have once again placed the global spotlight on the quality of Swedish Life Sciences.
The overarching call to action from the guests of honour, Mr Niclas Jacobson, Deputy DirectorGeneral
and Head of the Division for European Union and International Affairs at the Swedish
Ministry of Health, and Mr Henrik Landerholm, Swedish Ambassador to the UAE, H.E Ms Ewa Polano,
Ambassador of Sweden to the State of Qatar, Ms Vivianne Macdisi, County Commissioner Uppsala
County Council, Chairman Swecare Foundation and Ms Maria Helling, CEO, Swecare Foundation was
for The Innovation Pavilion by Sweden participants to continue with collaborations and knowledge
sharing as the GCC countries advance in their Visions to offer world-class healthcare to all within the
next two to five years.
Among the special guests were H.E Dr Maryam Matar, founder and Chairperson of the UAE Genetic
Disease Association (GDA), Ms Ewa Bjorling, Sweden’s former Minister of Trade, and Mr Rasheed AlKaitoob.
Interacting directly with the 21 Swedish innovators that Global Pharma Consulting has
gathered within one country pavilion, H.E. Dr Maryam Matar shared valuable insight into healthcare
delivery from a UAE perspective, demonstrating that Sweden itself can greatly benefit from these
ongoing international trade relations.
Given Sweden’s position as a world leader in e-health and quality / patient registries with many
world-firsts to its name, a key focal point for Global Pharma Consulting is the promotion of
innovation within e-health frameworks, and opening new doors for Swedish Life Science companies
who are ready to launch their market entry strategies and have the knowledge and resources to
assist the MENA region achieve a similar e-health status to Sweden’s.
“Life Science and healthcare delivery are at a pivotal point in the region and technology is driving the
biggest changes. This is a tech-savvy, hyper-connected population and digitization is making its way
into every area of healthcare. The combination of interactive technology and human ingenuity is
creating an innovation landscape that feels almost limitless,” says Paula Hassoon, CEO of Global
Pharma Consulting.
The Innovation Pavilion by Sweden at Arab Health, a Global Pharma Consulting initiative, is a highly
networked environment for Swedish Life Sciences and is strategically aligned to Sweden’s export
drive into the region. This is the second year that a private consultancy has hosted a Swedish
pavilion at Arab Health, the biggest annual healthcare event in the region.
“Innovation is not just about great ideas, it is about taking the great ideas that are relevant and
plugging them into a complex patient-oriented ecosystem. To have such high-level government
support at Arab Health from both Sweden and the UAE is a clear indication that The Innovation
Pavilion by Sweden is not just highly relevant but that Swedish innovators also have the overall
support of government and access to the other public sector authorities one needs to enter this
remarkable and rapidly developing region,” concludes Ms Hassoon.
The Innovation Pavilion by Sweden press release
Issued by Global Pharma Consulting
