You have probably heard of Black Friday. Now introducing Giving Tuesday: A day all about giving rather than buying. Eight Norwegian YouTubers have chosen to crowdfund on behalf of The Norwegian Cancer Society as part of Giving Tuesday. Raising money for cancer research and cancer patient care. A week before the big day five of them visited Oslo Cancer Cluster.
Tuesday the 28th of November, conveniently a couple of days after the shopping bonanza of Black Friday, is Giving Tuesday. It’s an international event. Started in 2012 by the 92nd Street Y and the United Nations Foundation as a response to Black Friday and commercialization and consumerism in the post-Thanksgiving season.
Live Social Media BroadcastOn the day the Norwegian youTubers are staging a broadcast marathon on social media. At DnB Headquarters (Bjørvika) they all come together for a live broadcast so everybody can follow the crowdfunding and view their videos during Giving Tuesday. And there are a lot of them. 10 other charities are being crowdfunded on the day with youTubers raising money on their behalf.
Learning About Cancer Research
The last couple of weeks the youtubers funding for The Norwegian Cancer Society have learned about cancer research and the fight against cancer. They have visited the Society’s new Science Center learning about the history of the disease and afterwards they spent a day getting updated on current cancer research at Oslo Cancer Cluster.
At Ullern Innovation Park, the home of Oslo Cancer Cluster, they got to see researchers in action and learned about the recent advances in cancer research. How researchers now are trying to trigger the immune system in the fight against cancer and how we are getting better at producing medicines that target cancer tumors directly. They also got see how research and innovation merges together with education at the Innovation Park. Here researchers, Bio Businesses and Ullern Upper Secondary School share the same building and cooperate. Learn more about this unique cooperation.
With this new knowledge on cancer they are well prepared to crowdfund a lot of money for The Norwegian Cancer Society and cancer research!
About the YouTubers