Explore your research-based idea to create impact!
A customer-oriented mindset is essential when packaging your research-based idea into a product, service or method that can create true societal impact. Whether you choose commercialization or not-for-profit implementation of your solution, this course will provide you with the basic tools needed to develop and communicate your idea in order to attract partners, resources and collaborations.
11/3 17-19: Need
18/3 17-19: Approach
25/3 17-19: Benefits
15/4 17-19: Competition
In four workshop sessions you will develop your idea according to NABC:
Need – what are the customer and user needs?
Approach- what is your unique approach for addressing this need?
Benefit- what are the specific benefits for the stakeholders?
Competition – how are the benefits superior to competing alternatives.
The course is organized by KI Innovations AB. The sessions are held online via TEAMS or ZOOM. TBD